What Is Marketing Automation & How Does It Work?

A comprehensive software solution for your marketing efforts, marketing automation can make your job much easier by determining which parts of your advertising campaign are working and which are not. It can also optimize your current campaign and determine what part of your customer journey is most effective. Automated email campaigns, retargeting ads, postcards, a/b testing, and connecting with your customers are just a few of the features of marketing automation software.


Customer Centricity

As consumers have become increasingly digitally-savvy, the importance of customer-centricity in marketing automation is becoming even more apparent. One McKinsey survey showed that 39% of consumers would switch to another brand if they found a product they wanted out of stock. But is customer-centricity as easy as it sounds? In fact, it’s a complex process, requiring companies to reorient everything around the customer.

The best way to achieve customer-centricity in marketing automation is to focus on the customer’s experience. Businesses that focus on the customer experience are more likely to achieve exponential success. But how do you ensure that the customer experience is the same for every team member? The first step is to calculate the average purchase value of each customer. Then, subtract the number of conversions from the average purchase value. The result is your customer’s lifetime value.


There are many factors that determine the cost of marketing automation. Generally, a marketing automation solution costs about 7% of its total budget. The price depends on a variety of factors, including the implementation, whether it’s for a single email campaign or for several. Additional features, such as 24/7 support, also contribute to the cost. Fortunately, there are many ways to save money on marketing automation. Below are a few tips to consider.

Depending on your needs, marketing automation can run anywhere from two to ten thousand dollars per month. While the initial investment for marketing automation software is typically a one-time payment, you’ll also be charged monthly or annually for its services. The cost ranges from as little as $200 per month to over $2000 per month, depending on the package and agency. You can also expect to spend an additional couple of hundred or thousand dollars per month on software and maintenance, Sneak a peek at this website.


Marketing automation enables companies to connect with consumers and reach them at a higher frequency. This allows the business to provide personalized content that is tailored to individual customers, creating a positive brand experience. Moreover, marketing automation helps track multiple types of data, keeping marketing personnel focused on the profit-generating aspects of their jobs. For instance, a marketing automation system helps a business track customer data from different sources and send relevant emails based on that data.

With the help of marketing automation, businesses can automate many tasks, from creating and sending email campaigns to managing customer relationships. It also enables businesses to segment their audiences and send personalized cross-channel messages based on their behavior. A marketing automation system learns the behavior of customers and adjusts its process accordingly. For example, it can send email messages to subscribers who have been inactive for 180 days or have a low engagement score.